Analytical Study for Seeking Relation Between Customer Relationship Management and Enterprise Resource Planning

TL;DR

This paper explores the relationship between Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP), focusing on their integration using neural networks to enhance organizational efficiency and customer retention.

Contribution

It presents an analytical study on merging CRM and ERP systems through neural networks, highlighting a novel approach to improve organizational data integration.

Findings

Neural networks can effectively model CRM and ERP integration.

Integration improves customer retention and organizational efficiency.

The study provides a framework for future implementation of neural network-based CRM-ERP systems.

Abstract

Enterprise Resource Planning (ERP) is a integration of various resources of any organization. It is computer software. All kinds of organization data that is relating to each and every function of the organization are available in ERP. So most of the big business organizations are implementing ERP and some of the medium, small scale companies are also using ERP system. CRM in an organization helps to retain their existing customers as well as capturing new customers for their products. So it makes the organization to produce those goods required by their consumers. This paper focuses mainly on the merging of CRM and ERP through Neural Networks.