Analysis of complex contagions in random multiplex networks

TL;DR

This paper models influence spread in multiplex networks with content-dependent biases, extending complex contagion theory by analyzing how different link types and content influence global cascades.

Contribution

It introduces a linear threshold model for multiplex networks with content bias, providing new analytical results on contagion conditions and cascade sizes.

Findings

Content bias significantly affects contagion dynamics.

The model predicts the probability and size of global cascades.

New relations between vulnerable components and cascades are identified.

Abstract

We study the diffusion of influence in random multiplex networks where links can be of $r$ different types, and for a given content (e.g., rumor, product, political view), each link type is associated with a content dependent parameter $c_i$ in $[0,\infty]$ that measures the relative bias type-$i$ links have in spreading this content. In this setting, we propose a linear threshold model of contagion where nodes switch state if their "perceived" proportion of active neighbors exceeds a threshold \tau. Namely, a node connected to $m_i$ active neighbors and $k_i-m_i$ inactive neighbors via type-$i$ links will turn active if $\sum{c_i m_i}/\sum{c_i k_i}$ exceeds its threshold \tau. Under this model, we obtain the condition, probability and expected size of global spreading events. Our results extend the existing work on complex contagions in several directions by i) providing solutions for coupled random networks whose vertices are neither identical nor disjoint, (ii) highlighting the effect of content on the dynamics of complex contagions, and (iii) showing that content-dependent propagation over a multiplex network leads to a subtle relation between the giant vulnerable component of the graph and the global cascade condition that is not seen in the existing models in the literature.