Adopting E-commerce to User's Needs

TL;DR

This paper evaluates how well the JARIR bookstore website meets user needs through usability testing, user observation, and comparison of development methodologies, providing recommendations for future improvements.

Contribution

It offers a case study analysis of user-centered design application in e-commerce, comparing methodologies and assessing usability to enhance user satisfaction.

Findings

User-centered design improves website usability.

Direct observation and questionnaires effectively evaluate user needs.

Recommendations for future website development are provided.

Abstract

The objectives of this paper are to identify and analyse the extent to which the site is fulfilling all the user's requirements and needs. The related works comprise the history of interactive design and the benefits of user-centered development, which is the methodology followed in this survey. Moreover, there is a brief comparison between Waterfall and User-centered methodology in terms of addressing the issues of time saving and addressing fulfilment of users' needs. The data required to conduct this study was acquired using two research methods; the questionnaire and direct user observation, in order to address all the performance related attributes in the usability stage of the evaluation. An evaluation of the website, based on statements of usability goals and criteria, was undertaken in relation to the implementation and testing of the new design. JARIR bookstore website was chosen as a case study in this paper to investigate the usability and interactivity of the website design. The analysis section includes needs, users and tasks and data analysis, whereas the design phase covers the user interface and database design. At the end of this paper, some recommendations are presented regarding JARIR website that can be taken into account when developing the website in the future.