Arabic Interface Analysis Based on Cultural Markers
Mohammadi Akheela Khanum, Shameem Fatima, Mousmi A. Chaurasia

TL;DR
This paper analyzes Arabic website interface design elements influenced by cultural values, using Hofstede's dimensions, revealing significant cultural markers and partial support for Hofstede's scores in website design.
Contribution
It introduces a framework for analyzing cultural influences on Arabic website interfaces based on Hofstede's cultural dimensions.
Findings
Cultural markers in website design are significantly influenced by culture.
Hofstede's scores are partially supported by website design components.
Moderate support for the long-term orientation dimension.
Abstract
This study examines the Arabic interface design elements that are largely influenced by the cultural values. Cultural markers are examined in websites from educational, business, and media. Cultural values analysis is based on Geert Hofstede's cultural dimensions. The findings show that there are cultural markers which are largely influenced by the culture and that the Hofstede's score for Arab countries is partially supported by the website design components examined in this study. Moderate support was also found for the long term orientation, for which Hoftsede has no score.
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Taxonomy
TopicsDigital Communication and Language · Usability and User Interface Design · Technology Adoption and User Behaviour
