Morpes: A Model for Personalized Rendering of Web Content on Mobile Devices

TL;DR

This paper introduces Morpes, a personalized web page rendering model for mobile devices that evaluates web segments to optimize content display, validated through a prototype implementation.

Contribution

It presents a novel multi-dimensional web page segmentation and personalization model specifically designed for mobile web content rendering.

Findings

Effective personalization improves user experience on mobile web

Prototype validation demonstrates practical applicability

Model enhances web content adaptation for small screens

Abstract

With the tremendous growth in the information communication sector, the mobile phones have become the prime information communication devices. The convergence of traditional telephony with the modern web enabled communication in the mobile devices has made the communication much effective and simpler. As mobile phones are becoming the crucial source of accessing the contents of the World Wide Web which was originally designed for personal computers, has opened up a new challenge of accommodating the web contents in to the smaller mobile devices. This paper proposes an approach towards building a model for rendering the web pages in mobile devices. The proposed model is based on a multi-dimensional web page segment evaluation model. The incorporation of personalization in the proposed model makes the rendering user-centric. The proposed model is validated with a prototype implementation.