Mobile Advertisement in Vehicular Ad-Hoc Networks

TL;DR

This paper proposes a location-aware mobile advertising system using vehicular ad-hoc networks, enabling dynamic data dissemination to vehicles via WiFi access points, with promising results under challenging conditions.

Contribution

It introduces a novel VANET-based mobile advertising approach utilizing access points for data transmission and provides implementation and evaluation details.

Findings

Effective data transfer at high vehicle speeds

Robust performance despite Wi-Fi congestion

Potential for dynamic, location-based advertising

Abstract

Mobile Advertisement is a location-aware dissemination solution built on top of a vehicular ad-hoc network. We envision a network of WiFi access points that dynamically disseminate data to clients running on the car's smart device. The approach can be considered an alternative to the static advertisement billboards and can be useful to business companies wanting to dynamically advertise their products and offers to people driving their car. The clients can subscribe to information based on specific topics. We present design solutions that use access points as emitters for transmitting messages to wireless-enabled devices equipped on vehicles. We also present implementation details for the evaluation of the proposed solution using a simulator designed for VANET application. The results show that the application can be used for transferring a significant amount of data even under difficult conditions, such as when cars are moving at increased speeds, or the congested Wi-Fi network causes significant packet loss.