
TL;DR
This paper discusses LHCb's efforts to search for New Physics through angular analysis, CP violation measurement, and time-dependent studies of rare B meson decays, presenting initial results from early LHCb data.
Contribution
It introduces the first results from LHCb on electroweak penguin decays, focusing on novel measurements related to $B_{d} ightarrow K^{*0} ightarrow \
Findings
Initial measurements of $B_{d} ightarrow K^{*0} ightarrow \
Early data analysis from 2010-2011 showing promising results for New Physics searches.
Abstract
Promising ways to search for New Physics effects in radiative penguin decays are in the angular analysis of , in the measurement of direct CP violation in and a time dependent analysis of . All of these studies are being pursued at LHCb. First results will be shown from the 2010 and early 2011 data, with particular emphasis on .
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