Higgs friends and counterfeits at hadron colliders
Patrick J. Fox, David Tucker-Smith, and Neal Weiner

TL;DR
This paper explores hypothetical particles called Higgs friends and counterfeits that mimic Higgs signals at colliders, emphasizing how their discovery could reveal new colored or electroweak states and proposing methods to distinguish them from true Higgs bosons.
Contribution
It introduces the concepts of Higgs friends and counterfeits, analyzing their production, decay channels, and how to differentiate them from the Standard Model Higgs at the LHC.
Findings
Higgs counterfeits can produce signals similar to the Higgs but do not cause electroweak symmetry breaking.
Higgs friends may have larger production cross sections in diboson channels than the Higgs.
Vector boson fusion is a key channel to distinguish genuine Higgs from counterfeit or friend particles.
Abstract
We consider the possibility of "Higgs counterfeits" - scalars that can be produced with cross sections comparable to the SM Higgs, and which decay with identical relative observable branching ratios, but which are nonetheless not responsible for electroweak symmetry breaking. We also consider a related scenario involving "Higgs friends," fields similarly produced through gg fusion processes, which would be discovered through diboson channels WW, ZZ, gamma gamma, or even gamma Z, potentially with larger cross sections times branching ratios than for the Higgs. The discovery of either a Higgs friend or a Higgs counterfeit, rather than directly pointing towards the origin of the weak scale, would indicate the presence of new colored fields necessary for the sizable production cross section (and possibly new colorless but electroweakly charged states as well, in the case of the diboson…
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