Theoretical Constraints on the Higgs Effective Couplings
Ian Low, Riccardo Rattazzi, and Alessandro Vichi

TL;DR
This paper derives theoretical constraints on Higgs effective couplings using principles like naturalness and unitarity, revealing how these couplings are expected to behave in various models and emphasizing the importance of precise measurements.
Contribution
It provides new theoretical bounds on Higgs effective operators and explores their implications in both fundamental and composite Higgs scenarios.
Findings
The coefficient of O_H is positive unless triplet scalars are present.
Higgs couplings to fermions are always reduced by the combined effect of O_H and O_y.
Gluon fusion production of the Higgs is suppressed in all composite Higgs models.
Abstract
We derive constraints on the sign of couplings in an effective Higgs Lagrangian using prime principles such as the naturalness principle, global symmetries, and unitarity. Specifically, we study four dimension-six operators, O_H, O_y, O_g, and O_gamma, which contribute to the production and decay of the Higgs boson at the Large Hadron Collider (LHC), among other things. Assuming the Higgs is a fundamental scalar, we find: 1) the coefficient of O_H is positive except when there are triplet scalars, resulting in a reduction in the Higgs on-shell coupling from their standard model (SM) expectations if no other operators contribute, 2) the linear combination of O_H and O_y controlling the overall Higgs coupling to fermion is always reduced, 3) the sign of O_g induced by a new colored fermion is such that it interferes destructively with the SM top contribution in the gluon fusion production…
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