Specific Characteristics of Applying the Paired Comparison Method for Parameterization of Consumer Wants

TL;DR

This paper discusses the application of the paired comparison method for consumer preference analysis, emphasizing a 3-point scale and a real-time consistency control algorithm to improve judgment reliability.

Contribution

It introduces a novel real-time consistency control algorithm and advocates for a 3-point measurement scale in paired comparison methods for consumer research.

Findings

3-point scale enhances assessment clarity

Real-time consistency control improves judgment reliability

Algorithm effectively corrects input estimates during analysis

Abstract

The article describes the main problems concerned with using expert assessment method in consumer preference researches. The author proved the expediency of using a 3-point measurement scale. The author suggested an algorithm for controlling the judgments' consistency that includes analyzing and correcting the input estimates in real-time mode.