Proposition d'une methode de qualification et de selection d'un logiciel d'analyse et de suivi du referencement dans les moteurs de recherche

TL;DR

This paper proposes a methodology to evaluate and select software tools for website analytics and search engine ranking monitoring, addressing challenges posed by evolving algorithms and KPI centralization.

Contribution

It introduces a systematic approach to compare and choose software for website analytics and SEO tracking, improving decision-making processes.

Findings

Developed a comprehensive evaluation methodology

Facilitated better software selection for SEO projects

Enhanced understanding of software effectiveness

Abstract

In order to measure website visibility in search engines, there are softwares for analytics and referencing follow-up. They permit to quantify website's efficacity of referencing and optimize its positionning in search engines. With regard to search engines' algorithms' evolution and centralization of Key Performance Indicators for Marketing decision making, it becomes hard to find solutions to effectively lead a lot of projects for referencing. That's why we have built a methodology in order compare, evaluate and choose a software for analytics and referencing follow-up in search engines.