Quantum decision theory as quantum theory of measurement
V.I. Yukalov, D. Sornette

TL;DR
This paper develops a comprehensive quantum decision theory that generalizes measurement concepts to explain paradoxes in human decision making and can be applied to various quantum information processing systems.
Contribution
It introduces a self-consistent mathematical framework that accounts for quantum interference and noncommutativity in decision processes, explaining classical paradoxes.
Findings
Quantum interference explains non-additive probabilities.
The theory unifies explanations for multiple decision-making paradoxes.
Applicable to atomic, molecular, and condensed-matter quantum systems.
Abstract
We present a general theory of quantum information processing devices, that can be applied to human decision makers, to atomic multimode registers, or to molecular high-spin registers. Our quantum decision theory is a generalization of the quantum theory of measurement, endowed with an action ring, a prospect lattice and a probability operator measure. The algebra of probability operators plays the role of the algebra of local observables. Because of the composite nature of prospects and of the entangling properties of the probability operators, quantum interference terms appear, which make actions noncommutative and the prospect probabilities non-additive. The theory provides the basis for explaining a variety of paradoxes typical of the application of classical utility theory to real human decision making. The principal advantage of our approach is that it is formulated as a…
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