Relating Web pages to enable information-gathering tasks

TL;DR

This paper introduces a novel approach to relate web pages based on user intent, using textual and link analysis to improve information-gathering tasks, and evaluates its effectiveness against existing methods.

Contribution

It defines three types of intentional relationships between web pages and develops scoring mechanisms using subnetworks and flow computations, enhancing web page relatedness measures.

Findings

The proposed scoring mechanisms outperform existing methods in relevance.

User evaluations show improved retrieval of related pages.

The approach effectively captures different user intents in web navigation.

Abstract

We argue that relationships between Web pages are functions of the user's intent. We identify a class of Web tasks - information-gathering - that can be facilitated by a search engine that provides links to pages which are related to the page the user is currently viewing. We define three kinds of intentional relationships that correspond to whether the user is a) seeking sources of information, b) reading pages which provide information, or c) surfing through pages as part of an extended information-gathering process. We show that these three relationships can be productively mined using a combination of textual and link information and provide three scoring mechanisms that correspond to them: {\em SeekRel}, {\em FactRel} and {\em SurfRel}. These scoring mechanisms incorporate both textual and link information. We build a set of capacitated subnetworks - each corresponding to a particular keyword - that mirror the interconnection structure of the World Wide Web. The scores are computed by computing flows on these subnetworks. The capacities of the links are derived from the {\em hub} and {\em authority} values of the nodes they connect, following the work of Kleinberg (1998) on assigning authority to pages in hyperlinked environments. We evaluated our scoring mechanism by running experiments on four data sets taken from the Web. We present user evaluations of the relevance of the top results returned by our scoring mechanisms and compare those to the top results returned by Google's Similar Pages feature, and the {\em Companion} algorithm proposed by Dean and Henzinger (1999).